Generating the All-Important Buzz

Generating the All-Important Buzz

I found this great hands-on marketing post on 1st Turning Point, a site well worth watching.

Debut author Gini Koch lives in the American Southwest, works her butt off (sadly, not literally) by day in her other life as a marketing guru and social media expert, and writes by night with the rest of the beautiful people.

She says: "These days authors can’t afford to ignore social media. There’s a lot of information out there for authors about how to best utilize Twitter, Facebook, MySpace, and more. But I want to focus on what I consider old-fashioned social networking: how to ensure that, when it comes time to promote your book, your friends—particularly your friends with blogs, websites, and a huge list of social media contacts—will be the ones doing a lot of said promotion. And what works for people you know will also work for people you don’t.
So, how to go about it?"

Head on over to 1st Turning Point and find out how to go about it.